Privacy Policy

Last Updated: January 1, 2025 | Effective Date: January 1, 2025

1. Overview

GirlyNest ("we," "us," or "our") operates www.girlynest.com (the "Site") and is committed to protecting your personal information. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you visit our website and make purchases.

By accessing or using our Site, you agree to the terms of this Privacy Policy. If you do not agree, please do not access the Site.

Our Commitment: GirlyNest does not sell, trade, or rent your personal information to third parties for their marketing purposes. Your privacy is fundamental to the trust you place in us.

2. Information We Collect

Information You Provide Directly

Account Information: Name, email address, password, and profile details when you create an account.
Purchase Information: Billing address, shipping address, phone number, and payment details (processed securely through our payment processors).
Communications: Information you provide when contacting customer service, submitting reviews, or participating in surveys.

Information Collected Automatically

Device Information: Browser type, operating system, device type, and unique device identifiers.
Usage Data: Pages visited, time spent on pages, links clicked, referral URLs, and browsing patterns.
Location Data: General geographic location based on IP address.
Cookies and Similar Technologies: As described in Section 5.

Information from Third Parties

Social media platforms when you connect your account or log in via social media.
Payment processors for fraud prevention and verification purposes.
Analytics providers (e.g. Google Analytics) to understand how customers use our services.
Advertising partners including Google and Pinterest to deliver relevant advertisements.

3. How We Use Your Information

Order Processing: To process transactions, fulfill orders, send confirmations, and manage returns and refunds.
Account Management: To create and manage your account, authenticate users, and provide customer support.
Communication: To send order updates, shipping notifications, receipts, and respond to inquiries.
Marketing: To send promotional emails, newsletters, and personalized offers (with your consent, where required).
Personalization: To customize your shopping experience and product recommendations.
Analytics: To analyze usage patterns, measure marketing effectiveness, and improve our services.
Security & Fraud Prevention: To detect, investigate, and prevent fraudulent transactions and abuse.
Legal Compliance: To comply with applicable laws, regulations, and legal processes.

4. Sharing Your Information

We do not sell your personal information. We may share your information with the following third parties only as necessary to provide our services:

Service Providers

We share information with trusted third-party service providers including payment processors (Stripe, PayPal), shipping carriers (USPS, UPS, FedEx), email service providers, analytics platforms, and cloud hosting services. These providers are contractually obligated to keep your information confidential.

Business Transfers

In the event of a merger, acquisition, or sale of assets, your personal information may be transferred as part of that transaction.

Legal Requirements

We may disclose your information if required by law, subpoena, or court order, or when necessary to protect our rights or your safety.

Advertising Partners

We may share non-personally identifiable information with advertising partners including Google and Pinterest to serve targeted ads and measure advertising effectiveness.

5. Cookies & Tracking Technologies

We use cookies, web beacons, pixel tags, and similar tracking technologies to enhance your browsing experience.

Essential Cookies: Required for the Site to function, including shopping cart functionality and secure login.
Performance Cookies: Collect anonymized data about how visitors use our Site to help us improve.
Functional Cookies: Remember your preferences such as language, currency, and saved items.
Marketing Cookies: Track browsing habits to deliver personalized ads via Google Ads and Pinterest.

You can control cookie settings through your browser preferences. Disabling certain cookies may impact Site functionality.

6. Data Security

We implement commercially reasonable technical, administrative, and physical security measures including:

SSL/TLS encryption for all data transmitted between your browser and our servers.
Secure payment processing through PCI-DSS compliant processors. We do not store full credit card numbers.
Regular security audits and vulnerability assessments.
Access controls limiting employee access to personal information on a need-to-know basis.

While we strive to protect your information, no security system is impenetrable. In the event of a data breach, we will notify you in accordance with applicable law.

7. Data Retention

Account Data: Retained for the duration of your account plus 3 years after closure.
Transaction Records: Retained for 7 years to comply with tax and accounting requirements.
Communication Records: Customer service interactions retained for up to 3 years.
Marketing Data: Retained until you opt out or request deletion.

When we no longer need your personal information, we will securely delete or anonymize it.

8. Your Rights & Choices

Access and Correction

You may access, update, or correct your personal information at any time by logging into your account or contacting us directly.

Deletion

You may request deletion of your personal information by contacting us. We may retain certain information as required by law.

Marketing Opt-Out

You may unsubscribe from marketing emails at any time by clicking "Unsubscribe" in any email, or by contacting us at girlynext2@gmail.com. Transactional order emails will continue.

Advertising Opt-Out

To opt out of personalized advertising, visit the Digital Advertising Alliance at www.aboutads.info, or adjust your Google account settings at myaccount.google.com.

9. Children's Privacy

Our Site is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If we learn that we have collected such information, we will promptly delete it. If you believe we have inadvertently collected information from a child, please contact us immediately.

10. Third-Party Links

Our Site may contain links to third-party websites including social media platforms. We are not responsible for the privacy practices of those websites and encourage you to review their privacy policies. This Privacy Policy applies solely to information collected through our Site.

11. California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act:

Right to Know: Request information about the personal information we collect, use, and disclose.
Right to Delete: Request deletion of your personal information, subject to certain exceptions.
Right to Opt-Out: Opt out of the sale of your personal information. We do not sell personal information.
Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA rights.

To exercise your California privacy rights, contact us at girlynext2@gmail.com. We will respond to verified requests within 45 days.

12. Changes to This Policy

We reserve the right to update this Privacy Policy at any time. We will notify you of material changes by posting the updated Policy on our Site with a new "Last Updated" date. Your continued use of our Site after such changes constitutes your acceptance of the revised Policy.